The latest entrant to the $200,000+ SUV Catagory | Lamborghini Urus

December 6, 2017

Under the hood, lies a 4.0-liter twin-turbocharged V8 sending a whoping 641 horsepower and 627 pound-feet of torque through an 8-speed automatic transmission to all four wheels. It hits 62 mph in 3.6 seconds.

 

Lamborghini has expanded its factory in Sant'Agata in order to ramp up production on the Urus, which, when it goes on sale in 2018 as a 2019 model with a pricetag of about $200,000, is expected to be the marque's bestseller.

 

The Urus is predicted to eventually double Lamborghini's annual global sales, from 3500 to 7000. The SUV market is currently booming, and Lambo plans other variants of this model, including its first plug-in hybrid, so this seems within the realm of possible.

 

With Aston, Rolls, Mercedes, Land Rover, and maybe Ferrari bringing out $200,000+ SUVs—joining those already on the market from Bentley and who knows who else—and hoping to grow their volume by the same amount, we wonder whether saturation is imminent.

 

 

We can't wait to see one of these parading the streets of Dubai.

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